Cyprus Crocs are the focus of their new ad campaign “What a Croc!” I laughed when I saw the ad. It’s great to see humour in advertising. I didn’t really like the original Crocs. I like comfortable shoes but there is a line I just can’t seem to cross. Anyway it’s likely that this ad campaign can turn Crocs into a fashion brand rather than just a trend.

The company was founded in 1999 and changed its name to Crocs, Inc. in 2005. It’s based in Niwot, Colorado and has 29 shops and 174 retail kiosks world wide. They sold 50 million pairs of Crocs around the world in 2007 - pretty good for a trend!